Premise

 

¨    How Superficiality Came to Dominate Business Communications

¨    Concurrent Failure of the Agency Model

¨    Present Realignment in Corporate America

¨    Emergence of the Literati

 

Trend Review

 

¨    Market Bubble Defined by Distortions

                                - Stability was replaced by immediacy: "get rich quick," "the new new thing"

                                - A numbers race eclipsed quality

                                                * Race to optimize margins

                                                * Race to squeeze supply and demand chains

                                - Frenzied bias toward hyper-production

                                                * “Cut and paste” substituted for genuine creativity

¨    Latent Effect

                                - Superficiality Dominates Business Communications

 

Concurrent Failure of the Agency

 

¨    Hierarchy of Service Offering

                                - Rare: Experience and insight that secure business goals

                                and manages risk in market context

                                - Valuable: Deliverables associated with business objectives

                                - Basic: Sporadic tactical support

                                - Counterproductive: Various reactive tasks

¨    Agencies Today Rise to Tactical

                                - Cut-and-paste deliverables is “stuff” lacking in substance

                                - Failure to align high-level value with real client need

 

Present Corporate Realignment

 

¨    Intolerance for Ineffectiveness and Hidden Costs

                                - Wrong deliverables account for lots of billable time

                                - Misdirection requires regular billable window dressing

                                - Agency model supports huge bureaucratic overhead

                                - Untold waste in archaic and inefficient billing formula

¨    Present Mantra in Corporate America

                                - Simplify the playbook!

                                - Optimize the return on every dollar spent!

 

Emergence of the Literati

 

¨    Relevant Lesson in History

                                - The rise of the Literati was a cultural shift from the tactical to the meaningful

¨    Emergence of the Literati Group

- We are a select group of senior management consultants, each with

more than 20 years experience using communications to help companies

secure business goals and manage risk.  Together, we uniquely help businesses

 talk meaningfully and effectively.